New Product Development

A structured, two-phase approach designed to minimize risk and accelerate time to market.

Phase 1: Concept to Prototype

Client & Product Understanding

Discovery sessions to define product vision, target market, and success criteria

Product Concept Brief

Documented specifications, functional requirements, and sensory targets

Formulation & Technology Mapping

Ingredient selection, process design, and technical feasibility analysis

Lab-Scale Prototyping

Iterative recipe development with controlled testing environments

Sensory Evaluation & Iteration

Organoleptic testing and refinement based on feedback cycles

Food manufacturing and formulation process
Food manufacturing scale-up and production
Phase 2: Launch & Scale

Final Product Optimization

Process refinement for commercial-scale production efficiency

Costing & Feasibility

Detailed cost breakdowns and margin analysis

SOP

Standard operating procedures documentation and compliance setup

Vendor Partner

Manufacturing coordination and supply chain integration

Commercial Batch Production

First production run with quality control and documentation

Launch Support

Market entry assistance and scaling strategy execution

Typical Project Timeline

Discovery & Brief

1 week
Initial meetings, requirement gathering, and project scoping

R&D & Prototyping

1 week
Formulation development, testing, and sensory refinement

Scale-Up Preparation

1 week
Manufacturing partner selection, costing, and process optimization

Commercial Production

1 week
First commercial batch, quality assurance, and launch readiness
Frequently Asked Questions
What exactly does Niramish Now Nutrition do? +
We help you create and manufacture food products under your own brand. You bring the idea — we support you with recipe development, samples, and full-scale production.
I’m a new founder. Can you help me from scratch? +
Yes. Even if you only have an idea, we guide you on product type, flavours, pricing, packaging, and how to get your first version ready.
What kind of products do you make? +
We mainly work on clean-label products such as chocolate spreads, nut butters, date and dry-fruit bites, flavoured makhana, and breakfast mixes like overnight oats.
Do you only do white labelling? +
Our core focus is white-label and private-label manufacturing. We produce the product, and you sell it under your own brand name.
What is the minimum order quantity (MOQ)? +
We support smaller MOQs for trials and first batches so you can test the market with lower risk. Exact MOQ depends on the product and packaging format.
How long does it take from idea to launch? +
Many products can go from idea to sample in about 7 days. After sample approval, first production usually takes a few more weeks.
Are your products really clean label? +
Yes. We focus on simple, clean ingredients and avoid refined sugar and artificial preservatives. Our formulations are designed for a 6–12 month shelf life.
Can you help with packaging and label design? +
We guide you on pack formats, pack sizes, and mandatory label information. You can work with your own designer, or we can coordinate with them.
Do you ship across India? +
Yes. We work with brands across India. Manufacturing happens in Kota, Rajasthan, and we ship finished goods to your warehouse or location.
How do I start working with you? +
Simply fill the contact form or message us on WhatsApp with your idea. We’ll schedule a call, understand your needs, and plan samples and next steps.